[COVID COMMENT] Discussing the elephant in the room
04 May 2020

Transparent. Accountable. Sustainable.

While there may not be a literal elephant in the room, we all know we need to face a few hard questions.

For those of you who know Classics, either through meeting me in person, or following our weekly communication, you will know that we like to challenge and think beyond where we are now. Considering the responsibility of our Members, and how guests and our trade partners complete the picture, we would like to unpack transparency plus accountability, and the future sustainability of our safari industry.

Our last communication: Navigating a way forward together. PAIN. REMAIN. GAIN had an exceptionally high open rate (in fact our highest ever) and we had the most productive, constructive and insightful feedback from our trade partners, as well as overwhelming support from other lodge, hotel and camp owners.

Classic Portfolio not only stands firmly behind our exceptional Members, but also the wider African tourism industry that is striving to be more responsible and sustainable going forward.

WATCH & JOIN - in response to our last communication, to being transparent and having a more interactive dialogue, we invite you to partake in these 2 actions:

Watch this video (it's worth it)

1. Impact Video

WATCH our impact infographic

Communicating the impact and responsibility that our Members carry, and how we value the support of our trade partners, is a challenge. We therefore created a fun video which has been carefully crafted to convey a complex message in the most simple way. I have to admit I love the power of numbers!
Register for our Tuesday Talk on 12 May 2020

2. Tuesday Talks

JOIN us on Tuesday 12th May

Engage in the first of our series of Tuesday Talks as we open with a panel of key trade partners (who have all been around for more than 20 years and are great supporters of our Portfolio) as we discuss PAIN. REMAIN. GAIN to get their input on the trade channel. What they will change going forward and recommendations they would make to the greater African tourism industry.

Our first panel:
  • Craig Smith: NEW FRONTIERS — DMC with no lodges and camps
  • Cherri Briggs: EXPLORE INC — USA-based safari expert who books direct
  • Muriel Truter: ASKARI TRAVEL — Canadian-based multi-destination travel expert, using DMC services
  • Maija de Rijk-Uys: GO2AFRICA — South African-based online safari tour operator, booking direct and via DMC's
Moderated by: Suzanne Bayly-Coupe CLASSIC PORTFOLIO

Please join us for this panel discussion which takes place via ZOOM at 4:00 PM (South Africa time zone = GMT +2:00).

Your feedback is always crucial and we ask you to keep engaging.
While we may be overwhelmed by our current crisis, through collaborating, listening and understanding each other's perspectives, we will navigate a way forward together.
Remaining positive and #allinthistogether

Suzanne Bayly-Coupe
Classic Portfolio
Sustainable Africa


WHAT WE LOVE: Kenya is the one country that offers everything. From the fun and funky capital city of Nairobi to the pristine beaches along the coast - Kenya offers fantastic diversity. The gorgeous Laikipia with its lush landscapes is crowned by its vast conservancies, the arid Northern Frontier which is home to the colourful and proud Samburu is an experience best complemented by the open plains of the Mara. Kenya's savannahs are rich with game, the cultural encounters are authentic, and the dramatic landscapes characterised by equatorial forests and mighty snow-capped mountains. Safaris have been the mainstay of Kenya’s tourism for many decades and it also rates as one of the top five bird-watching destinations in the world.



Sasaab is a Morrocan-style lodge located west of the Samburu National Reserve. Set on the banks of the Ewaso Nyiro River (Kenya’s third largest watercourse), the lodge boasts spellbinding views towards the jagged peak of Mount Kenya. Set in a wild landscape, amongst the culturally proud Samburu tribe, it is the only tourist initiative in the area. Sasaab offers something for every traveller; from lodge indulgences with treatments at SpaSaab and suites with private plunge pools, to safari adventures including game drives, walking safaris, camel rides and fly-camping.