Our decade in a minute
17 December 2019

LOOKING BACK & LOOKING FORWARD


At the end of a decade, we reflect over how far we've come. We could not have done it without the support of our visionary members, our valued trade partners, and fantastic industry friends. Thank you for being by our side and here's to new things ahead!

2010 ... the decade begins

I am based in Edinburgh running Classic Retreats and Classic Representation, which already includes THE SAFARI COLLECTION, THE BUSHCAMP COMPANY, REMOTE AFRICA SAFARIS and CHIAWA SAFARIS.
New: DELAIRE GRAFF ESTATE.

2011

2012


We add CHEM CHEM SAFARIS to the portfolio.

2013

AZURA RETREATS and TANDA TULA join the portfolio. We are a team of 3 in Edinburgh and I move to South Africa, set up our office in Franschhoek, and Ilse joins the team. We rebrand from Classic Representation to CLASSIC PORTFOLIO.

2014

We move our Edinburgh office to London. Cara joins the team, we launch GIBB'S FARM and LEGENDARY EXPEDITIONS. We embrace digital marketing with our new website. Our member-branded marketing branches out and we introduce our Res Desks service to members.

2015

Andrea, Devina, Danelle and Liezel join our team. We now have a fast-growing office in Franschhoek and a team of 2 in London. LA CLÉ DES MONTAGNES joins the portfolio.

2016

We launch the first ever Sustainable Africa MEGAFAM and add the first version of ONLINE AVAILABILITY to our website along with a refreshed, responsive site. Natasha, Tiana and Megan join our ranks.

2017

Expanding our portfolio into Central and West Africa, CONGO CONSERVATION COMPANY and SUNDY PRÍNCIPE join the portfolio. Kerry and Kelby join our team.

2018

Brontë, Kimi, Melinda and Manthia join the team. Kimi opens our Denver office and we venture into the outer islands of Seychelles to add BLUE SAFARI to the portfolio. The second Sustainable Africa MEGAFAM is a roaring success. We celebrate 25 years of Classics and finalise our book: VAST Journeys of the Soul.

2019 - our best year yet

We end the decade on a high. The team grows: Simon and Lara set up our LatAm office, Anne-Marie represents Chem Chem and Legendary Expeditions in the USA. Michelle and Dominique join. We add WOLWEDANS and MACHABA SAFARIS. VAST Journeys of the Soul is launched. Megan P joins the team and Lara DY returns as our Sustainability Manager.

2020 ... and beyond

We will continue to pioneer conservation & expeditions in lesser-known areas. Our 3rd Sustainable Africa MEGAFAM will take place in September/October. New website will be developed, including advanced online availability calendars. We will drive a new Sustainability Calculation Model.

In the meantime: have a happy holiday season and we'll see you in January for a rip-roaring new decade!

Our office will close on Friday, 20 December, reopening on Monday, 6 January.
Last-minute enquiries
Happy holidays!

Suzanne
Suzanne Bayly-Coupe
OWNER
Classic Portfolio
Sustainable Africa

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South Africa

WHAT WE LOVE: Many of our team are South African and we are all extremely passionate about the country, its people, wildlife and scenic beauty – who would not be with an office in the Cape winelands! But most of all we are proud of what South Africa has achieved and the challenges we have overcome. It is a country that has diversity as its hallmark. From lush forests, vast savannahs, beautiful beaches, arid semi-desert, dramatic mountain ranges to its cosmopolitan cities, ‘Big Five’ wildlife reserves, winelands, gourmet restaurants and colourful shanty towns: South Africa has all any visitor could ask for. Strong on adventure, sport, nature and wildlife, it is also a pioneer and global leader in responsible tourism.

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Sala's Camp

Safari at Sala’s Camp offers guests the classic Kenyan experience. Located in the heart of the Masai Mara on the banks of the Sand River, Sala’s Camp is ideally positioned for spectacular views towards the Northern Corridor and the Serengeti into Tanzania. It is a front row seat to the first sightings of the great wildebeest migration into Kenya. Sala's upholds a warm camp atmosphere in beautifully structured canvas-over-beam tents with luxurious amenities and Maasai-guided activities to ensure an unforgettable safari.

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