VISION & FOCUS

THE BIG IDEAS. Vision offers a full analysis of the current business needs together with a full range of services to effectively develop and manage client’s creative, business and marketing needs. It puts in place a strategic plan with recommendations on the way forward to ensure brand strengthening and business sustainability.

MAKING IT HAPPEN. While Vision is the development of the bigger plan, Focus is the implementation. Our team becomes an extension of our clients by providing full in-house marketing support and solutions to support the individual brand vision.

VISION & FOCUS services include:

  • Development of a Sales & Marketing plan with timelines and a project plan to ensure its fulfilment.
  • Electronic communication campaigns.
  • Database development
  • Collateral development, for example brochures and websites
  • Online marketing campaigns, for example Pay-per-click and search engine optimisation
  • Virtual marketing support
  • In-house marketing management
  • Setting up systems and structures, for example budgets, reports and management accounts
  • Training and development of the reservations department
  • Launch and development of new projects and products
  • Rebranding and positioning of existing products.
Ilse Ferreira

Business Developer

Responsibility: Managing 'tomorrow' - innovation, IT, strategy & systems.

BASED IN: FRANSCHHOEK

Katie Jacholke

Classic Portfolio Brand & Marketing

Responsibility: Managing the day to day marketing, collateral and brand for Classic Portfolio as well as some of our member-branded marketing.

BASED IN: CAPE TOWN

Kerry Searle

Member Brand & Marketing

Responsibility: Managing the day to day marketing, collateral and brand for members who have opted in for Vision & Focus services.

BASED IN: CAPE TOWN

Brontë Westcott

Online Marketing Executive

Responsibility: Platform and digital strategies, managing OTAs, and digital analytics for the members who have opted in for Vision & Focus services, as well as creating and maintaining Classic Portfolio-branded collateral.

BASED IN: CAPE TOWN

Dominique Heusdens

Content Manager

Responsibility: Development of all key documents, copy writing, social media and blog creation for the members who have opted in for Vision & Focus services, as well as creating and maintaining Classic Portfolio-branded collateral.

BASED IN: CAPE TOWN

CORE

Creating systems and filtering the noise to provide gems of information.

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REPRESENTATION

International sales and marketing focussing on our key travel trade partners and African specialist tour operators.

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VISION & FOCUS

Creating a strong foundation and clear path through strategic marketing and consultancy solutions.

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RES DESKS

Analysing information and managing yield by implementing systems overseen by a Res Desks Manager.

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