About Classic Portfolio

We are a strategic marketing company offering solutions to a collection of privately-owned, unique lodges & camps committed to Africa's future.

With passion, purpose and integrity, we go down some remote and unknown paths, offering our expertise and guidance to our members ‐ a truly incredible collection of travel and conservation destinations in Africa.

It's a fun and inspiring journey finding services and solutions for these vast and wild places with like-minded partners.


Classic Portfolio provides full in-house sales and marketing solutions, through specialist services. All clients automatically become core members of Classic Portfolio and then select additional, bespoke sales and marketing support activities from our range of dedicated services – this enables our hotels and lodges to create a tailor-made marketing approach that is best suited to their individual needs and budget.

Classic Representation – international and regional trade sales and travel trade marketing

Classic Vision & Focus – strategic marketing and consultancy and its implementation

Classic Res Desks – analysing data to input into further marketing strategies